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How do ticket purchasers use a referral code?

When a user purchases a ticket, they can log the referral they wish to use either by using the link to the referral product page or by entering the code itself when they add the product to their basket.

You can share the link to the relevant referral's products page to allow users to view a full list of products that are available for purchase against a particular referral code.

To access a referral code's products page, simply navigate to the Referral Codes section within Configuration and click the orange 'Go to Referral Products Page' button.

You can then copy the URL of this page to distribute as needed.

Below is an example of how this page might look on your website:

Users can simply select the product they wish to purchase, and when they come to add it to their basket, the referral code will have already been applied to the product, similar to the below:

Please note: You will need to ensure the relevant web template for this page has been added in order to access this page. External developer documentation is available via GitHub for further guidance. If you require any assistance please get in touch the team via ZenDesk.

Entering a referral code

Alternatively, if a purchaser has a referral code and is purchasing a product as normal within your website, they can enter the code within the Referral Code field when they go to add the product to their basket.

If the code they entered is active and applicable to the product that they are purchasing, they will see a success message confirming that the code has been applied (similar to the above). If the code they used is not applicable, then a message will appear confirming that it has not been applied.

Please note: You will need to ensure the template for this page has been updated to include the referral code field. External developer documentation is available via GitHub for further guidance. If you require any assistance please get in touch the team via ZenDesk.

What do I need to do if I change a referral code whilst it is live?

If you change the code of a referral, you will need to provide the new code to those who need to distribute/use the referral.

If you are using links, you will also need to obtain a new link by selecting the ‘Go to Referral Products Page’ button to access the referral page and copy the URL to distribute.

If a ticket purchaser uses an old referral code that is no longer in use, an error message will appear confirming that no referral has been applied, and no referral will be logged once the purchase is completed.

If someone attempts to access a link to an old referral code, this will not direct them to a product referral page.

Can a referral code be used multiple times?

Yes – purchasers can use referral codes an unlimited amount of times when purchasing any number of eligible products.

Referral codes are logged per product purchased as opposed to per transaction - for example if a member purchases 3 of the same event tickets and has applied the same code, 3 uses will be logged against the referral code.

Updated on 21st January 2025